Because keywords help determine the ranking of the website, and for that reason how visible your pages are to Internet traffic, it is important to use keywords properly in the creation of your website.
In today’s world of Internet lingo, you might frequently hear the terms “keywords,” “search engine rankings,” and “keyword search results” bandied about. However, not everyone knows what keywords are, and just how important they are towards the success of the website.
Keywords are essentially words or phrases that summarize the main topic of a website. Whenever a Web surfer types a word or phrase in to the blank field of a search engine such as MSN or Google, the search engine returns a list of related sites. Each site about this list is determined by the presence of the search terms, or keywords, within the site’s meta data, image tags, and content.
Keywords and Meta Tags
Meta data are just like a site’s “dog tags.” They identify the site’s title, description, and keywords. Meta tags are invisible to Web surfers, but they are instrumental inside a search engine’s recognition of the site’s content.
Title Tags
A title tag provides the title of the Web site. A title should simply be around six words long, and the primary keyword - the word or phrase that the website is primarily identified with - ought to be in this title tag. The closer to the beginning of the title the main keyword is, the stronger the connection to that keyword is going to be.
Description Tags
A Web page’s description tag offers the search engines having a introduction to the content contained on the page. Once more, the main keywords for this page should be contained in the description, as near towards the beginning as possible. Description tags only allow 200 characters of text.
Keyword Tags
The keyword tag lists all of the keywords that can be associated with the Web page. The primary keyword used in the title and outline tags should be first, then other keywords in order of importance and relevance. Although keywords can be separated by commas, they don’t need to be; however, keywords shouldn't be repeated more than 3 times, lest the Web page be rejected through the search engines like google as spam. Between 800 and 1,000 characters are allowed for keyword text.
Keywords and Image Tags
Image tags are the text that shows up in place of a picture, when the image does not load for any reason. However, image tags serve a far more important function: they permit the search engines to “read” your images. Without image tags, search engines like google have no method of interpreting your images. Therefore, image tags can also help raise the visibility and relevancy of the site to search engines.
Keywords and Web site Content
The tags that you use on the Web site are essential identifiers for search engines like google. However, to be able to conserve a respectable search engine ranking, your Web page must establish relevancy. In other words, the keywords inside your tags must have to do with the actual content about the page. Therefore, the same keywords you list in your tags must be used within the text your page displays.
The most important part of the submissions are the outlet paragraph. The main keyword - the keyword which was used in the title and outline, and listed first in the keyword text - should be used several times in the first paragraph, and then occasionally throughout the remaining page. Other, less important keywords may be used occasionally throughout the content, as well. This can indicate towards the search engines that your page really is relevant to the keywords listed in your tags.
Another way to judge keywords is via a concept called “keyword density.” Keyword density shows the regularity where a keyword is used. The density is calculated by taking the total quantity of words and dividing it in to the quantity of times keywords come in the written text. The resulting number is multiplied by 100 to produce a percentage. Keyword density could be a tricky business, however. Too low a density will fail to be noticed through the search engines, whereas excessive a density can cause a Web page to be rejected as spam. Typically, a keyword density close to 5% is enough.
The significance of Keywords
Keywords really are a vital part of the development of Webpages because they directly affect how visible the page will be to internet search engine traffic. The presence of keywords needs to be considered in each and every facet of designing a Web page: designing the tags as well as writing the content. Due to the impact keywords might have about the success of your site, it’s important to understand how to use them properly.
In today’s world of Internet lingo, you might frequently hear the terms “keywords,” “search engine rankings,” and “keyword search results” bandied about. However, not everyone knows what keywords are, and just how important they are towards the success of the website.
Keywords are essentially words or phrases that summarize the main topic of a website. Whenever a Web surfer types a word or phrase in to the blank field of a search engine such as MSN or Google, the search engine returns a list of related sites. Each site about this list is determined by the presence of the search terms, or keywords, within the site’s meta data, image tags, and content.
Keywords and Meta Tags
Meta data are just like a site’s “dog tags.” They identify the site’s title, description, and keywords. Meta tags are invisible to Web surfers, but they are instrumental inside a search engine’s recognition of the site’s content.
Title Tags
A title tag provides the title of the Web site. A title should simply be around six words long, and the primary keyword - the word or phrase that the website is primarily identified with - ought to be in this title tag. The closer to the beginning of the title the main keyword is, the stronger the connection to that keyword is going to be.
Description Tags
A Web page’s description tag offers the search engines having a introduction to the content contained on the page. Once more, the main keywords for this page should be contained in the description, as near towards the beginning as possible. Description tags only allow 200 characters of text.
Keyword Tags
The keyword tag lists all of the keywords that can be associated with the Web page. The primary keyword used in the title and outline tags should be first, then other keywords in order of importance and relevance. Although keywords can be separated by commas, they don’t need to be; however, keywords shouldn't be repeated more than 3 times, lest the Web page be rejected through the search engines like google as spam. Between 800 and 1,000 characters are allowed for keyword text.
Keywords and Image Tags
Image tags are the text that shows up in place of a picture, when the image does not load for any reason. However, image tags serve a far more important function: they permit the search engines to “read” your images. Without image tags, search engines like google have no method of interpreting your images. Therefore, image tags can also help raise the visibility and relevancy of the site to search engines.
Keywords and Web site Content
The tags that you use on the Web site are essential identifiers for search engines like google. However, to be able to conserve a respectable search engine ranking, your Web page must establish relevancy. In other words, the keywords inside your tags must have to do with the actual content about the page. Therefore, the same keywords you list in your tags must be used within the text your page displays.
The most important part of the submissions are the outlet paragraph. The main keyword - the keyword which was used in the title and outline, and listed first in the keyword text - should be used several times in the first paragraph, and then occasionally throughout the remaining page. Other, less important keywords may be used occasionally throughout the content, as well. This can indicate towards the search engines that your page really is relevant to the keywords listed in your tags.
Another way to judge keywords is via a concept called “keyword density.” Keyword density shows the regularity where a keyword is used. The density is calculated by taking the total quantity of words and dividing it in to the quantity of times keywords come in the written text. The resulting number is multiplied by 100 to produce a percentage. Keyword density could be a tricky business, however. Too low a density will fail to be noticed through the search engines, whereas excessive a density can cause a Web page to be rejected as spam. Typically, a keyword density close to 5% is enough.
The significance of Keywords
Keywords really are a vital part of the development of Webpages because they directly affect how visible the page will be to internet search engine traffic. The presence of keywords needs to be considered in each and every facet of designing a Web page: designing the tags as well as writing the content. Due to the impact keywords might have about the success of your site, it’s important to understand how to use them properly.
No comments:
Post a Comment