Wednesday, August 31, 2011

Google Keywords Tool Guide

For those who have thought about starting your personal website or curently have one, and have done any research whatsoever, you have discover the importance of keywords. Everything on the web is driven by keywords. It’s the fuel the web operates on.

One of the ways to obtain great traffic to your site is through the Pay per click program. You select the keywords you want to bid on and set in the budget you want to use to obtain traffic based on those keywords from websites that make use of the Google Adsense program along with other sources.

There is a tool that will help you choose the best keywords to bid on that you simply definitely have to know about. I simply learned about it from the friend, so we are likely to learn how to utilize it together. Open a brand new browser window and copy and paste this address into your address bar.

https://adwords.google.com/select/KeywordToolExternal

If you're not sure about all of the terms used in connection to keywords and Google’s Adwords program, click that initial link that says, “keywords for your ad campaigns”. You can use that as a guide as we get into unfamiliar territory.

In that first paragraph is a link titled, “Learn More”, that gives a far more detailed explanation about using the Google Keywords Tool. In the following paragraphs, I will try to provide you with the information in layman’s terms to make it easier to understand.

Just like anything, you should also at some point browse the tos. It is usually smart to browse the tos for just about any program you are about to use. But we will skip that step for now.

We all think we know which keywords we want to and are targeting with our website. I just had a humbling experience. I have been only at that for a long time and have a large amount of experience of optimizing websites for keyword content. However, I just clicked the tab at the Google Keyword Tool that says, “Site-Related Keywords “, to extract keywords from one of my very own websites and may observe that it is not optimized for that keyword I would have chosen.

You may want to do this first. Place in your URL and let it pull out the keywords it finds to be best aimed at your website. You might be as surprised as I was. Now I am likely to be re-writing some of the text content inside my website before I bid on any Pay per click. Without the Google Keyword Tool, I would have likely just wasted money.

Make sure your site is optimized for the keywords that you desire to target by analyzing it using the Google Keyword Tool before bidding on your Google Adwords.

Now, while using other tab, “Keyword Variations”, you are able to key in one keyword or keyword per line and it'll provide you with suggestions as to other keywords and key phrases you can invest in that are related to your topic. (I like to key in one keyword or phrase at any given time)

The suggestions the Google keyword Tool creates for you are based on statistical data Google compiles in the numerous searches that occur daily through their internet search engine, so those keywords and key phrases are more likely to produce targeted visitors aimed at your website.

While you type in each keyword or phrase and appearance the outcomes the Google Keyword Tool provides you with, look over to the right. You can include the keywords and key phrases you might like to bid on. Make your list as you go. You could edit it down to a few later on.

Once you have your list of keywords and phrases you might like to bid on, you can login to your Pay per click account and appearance to determine just how much do it yourself for each of these. You'll be able to decide how to spend your budget wisely. Nothing replaces good research. The Google Keyword Tool takes a lot of the guesswork out of buying Pay per click and that i applaud them for creating this excellent tool.

Now, what they do not say anywhere in the Google Keyword Tool website, is that you can use this tool to analyze your competitor’s websites too. Visit Google and type in your targeted keyword or phrase. Copy the URL of the very best 10 results. Analyze each of them using the “Site Related Keywords” tab at the Google Keywords Tool.

By doing this, you will see what keywords and phrases their websites are optimized for. If you wish to compete with them, you need to optimize your site similarly and you'll wish to start bidding on keywords and phrases that match those that were pulled from competing websites.

Follow success and it will follow you. Do what successful people are doing and you're simply prone to also achieve success. The Google Keyword Tool can help you do this.

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