Wednesday, August 31, 2011

Google Keywords Tool Guide

For those who have thought about starting your personal website or curently have one, and have done any research whatsoever, you have discover the importance of keywords. Everything on the web is driven by keywords. It’s the fuel the web operates on.

One of the ways to obtain great traffic to your site is through the Pay per click program. You select the keywords you want to bid on and set in the budget you want to use to obtain traffic based on those keywords from websites that make use of the Google Adsense program along with other sources.

There is a tool that will help you choose the best keywords to bid on that you simply definitely have to know about. I simply learned about it from the friend, so we are likely to learn how to utilize it together. Open a brand new browser window and copy and paste this address into your address bar.

https://adwords.google.com/select/KeywordToolExternal

If you're not sure about all of the terms used in connection to keywords and Google’s Adwords program, click that initial link that says, “keywords for your ad campaigns”. You can use that as a guide as we get into unfamiliar territory.

In that first paragraph is a link titled, “Learn More”, that gives a far more detailed explanation about using the Google Keywords Tool. In the following paragraphs, I will try to provide you with the information in layman’s terms to make it easier to understand.

Just like anything, you should also at some point browse the tos. It is usually smart to browse the tos for just about any program you are about to use. But we will skip that step for now.

We all think we know which keywords we want to and are targeting with our website. I just had a humbling experience. I have been only at that for a long time and have a large amount of experience of optimizing websites for keyword content. However, I just clicked the tab at the Google Keyword Tool that says, “Site-Related Keywords “, to extract keywords from one of my very own websites and may observe that it is not optimized for that keyword I would have chosen.

You may want to do this first. Place in your URL and let it pull out the keywords it finds to be best aimed at your website. You might be as surprised as I was. Now I am likely to be re-writing some of the text content inside my website before I bid on any Pay per click. Without the Google Keyword Tool, I would have likely just wasted money.

Make sure your site is optimized for the keywords that you desire to target by analyzing it using the Google Keyword Tool before bidding on your Google Adwords.

Now, while using other tab, “Keyword Variations”, you are able to key in one keyword or keyword per line and it'll provide you with suggestions as to other keywords and key phrases you can invest in that are related to your topic. (I like to key in one keyword or phrase at any given time)

The suggestions the Google keyword Tool creates for you are based on statistical data Google compiles in the numerous searches that occur daily through their internet search engine, so those keywords and key phrases are more likely to produce targeted visitors aimed at your website.

While you type in each keyword or phrase and appearance the outcomes the Google Keyword Tool provides you with, look over to the right. You can include the keywords and key phrases you might like to bid on. Make your list as you go. You could edit it down to a few later on.

Once you have your list of keywords and phrases you might like to bid on, you can login to your Pay per click account and appearance to determine just how much do it yourself for each of these. You'll be able to decide how to spend your budget wisely. Nothing replaces good research. The Google Keyword Tool takes a lot of the guesswork out of buying Pay per click and that i applaud them for creating this excellent tool.

Now, what they do not say anywhere in the Google Keyword Tool website, is that you can use this tool to analyze your competitor’s websites too. Visit Google and type in your targeted keyword or phrase. Copy the URL of the very best 10 results. Analyze each of them using the “Site Related Keywords” tab at the Google Keywords Tool.

By doing this, you will see what keywords and phrases their websites are optimized for. If you wish to compete with them, you need to optimize your site similarly and you'll wish to start bidding on keywords and phrases that match those that were pulled from competing websites.

Follow success and it will follow you. Do what successful people are doing and you're simply prone to also achieve success. The Google Keyword Tool can help you do this.

How To use Keywords Properly on your Website

Because keywords help determine the ranking of the website, and for that reason how visible your pages are to Internet traffic, it is important to use keywords properly in the creation of your website.

In today’s world of Internet lingo, you might frequently hear the terms “keywords,” “search engine rankings,” and “keyword search results” bandied about. However, not everyone knows what keywords are, and just how important they are towards the success of the website.

Keywords are essentially words or phrases that summarize the main topic of a website. Whenever a Web surfer types a word or phrase in to the blank field of a search engine such as MSN or Google, the search engine returns a list of related sites. Each site about this list is determined by the presence of the search terms, or keywords, within the site’s meta data, image tags, and content.

Keywords and Meta Tags

Meta data are just like a site’s “dog tags.” They identify the site’s title, description, and keywords. Meta tags are invisible to Web surfers, but they are instrumental inside a search engine’s recognition of the site’s content.

Title Tags

A title tag provides the title of the Web site. A title should simply be around six words long, and the primary keyword - the word or phrase that the website is primarily identified with - ought to be in this title tag. The closer to the beginning of the title the main keyword is, the stronger the connection to that keyword is going to be.

Description Tags

A Web page’s description tag offers the search engines having a introduction to the content contained on the page. Once more, the main keywords for this page should be contained in the description, as near towards the beginning as possible. Description tags only allow 200 characters of text.

Keyword Tags

The keyword tag lists all of the keywords that can be associated with the Web page. The primary keyword used in the title and outline tags should be first, then other keywords in order of importance and relevance. Although keywords can be separated by commas, they don’t need to be; however, keywords shouldn't be repeated more than 3 times, lest the Web page be rejected through the search engines like google as spam. Between 800 and 1,000 characters are allowed for keyword text.

Keywords and Image Tags

Image tags are the text that shows up in place of a picture, when the image does not load for any reason. However, image tags serve a far more important function: they permit the search engines to “read” your images. Without image tags, search engines like google have no method of interpreting your images. Therefore, image tags can also help raise the visibility and relevancy of the site to search engines.

Keywords and Web site Content

The tags that you use on the Web site are essential identifiers for search engines like google. However, to be able to conserve a respectable search engine ranking, your Web page must establish relevancy. In other words, the keywords inside your tags must have to do with the actual content about the page. Therefore, the same keywords you list in your tags must be used within the text your page displays.

The most important part of the submissions are the outlet paragraph. The main keyword - the keyword which was used in the title and outline, and listed first in the keyword text - should be used several times in the first paragraph, and then occasionally throughout the remaining page. Other, less important keywords may be used occasionally throughout the content, as well. This can indicate towards the search engines that your page really is relevant to the keywords listed in your tags.

Another way to judge keywords is via a concept called “keyword density.” Keyword density shows the regularity where a keyword is used. The density is calculated by taking the total quantity of words and dividing it in to the quantity of times keywords come in the written text. The resulting number is multiplied by 100 to produce a percentage. Keyword density could be a tricky business, however. Too low a density will fail to be noticed through the search engines, whereas excessive a density can cause a Web page to be rejected as spam. Typically, a keyword density close to 5% is enough.

The significance of Keywords

Keywords really are a vital part of the development of Webpages because they directly affect how visible the page will be to internet search engine traffic. The presence of keywords needs to be considered in each and every facet of designing a Web page: designing the tags as well as writing the content. Due to the impact keywords might have about the success of your site, it’s important to understand how to use them properly.

Keyword Sites?

Are you able to remember when the MillionDollarHomePage.com launched this past year? Just a couple days following the page got online, it received lots of traffic and soon became one of the sites on the internet! Lots of people were visiting this web site because it was something brand-new and totally different to any other site-concept before. Advertisers on the website received a lot of traffic.

And because this seemed to be highly profitable, soon hundreds of what are known as pixel ad pages sprung up online copying the success. We all know the storyline: just the first time movers got the large advantage in monetizing this new strategy.

Just right now there is a brand new buzz on offer on the web that even seems to top the success of those pixel ad pages:

Keyword sites are appearing on multilple web sites right now.
Haven’t seen them?

Look at this for example: www.getyourword.com

Looks really quite simple, no so?

Now here’s the secret behind those word sites (or word cloud sites, key word pages) - actually it’s not a secret just a proven proven fact: Image ads do nothing for internet search engine indexing - but text links will do.

And that’s what these sites are built for: they'll get you highly targeted keyword links for your websites. And as you realize incoming keyword links are very important for successful search engine optimization.

How do they work?

The keyword sites really are a simple website containing numerous key words. Each word can be purchased by you and which means this word will end up a text word backlink to your website. You are able to select various options when purchasing the text word, such as different font designs, bold or italic text and various colour choices. You have to pay a fundamental fee for the standard word after which additional charges are added for the different font, text and color options.

It’s as easy as that…

And keyword pages got another appealing factor within the pixel sites: Do you remember the mess of images, a lot of sites being advertised about the pixel pages? You couldn't tell one ad from another. Keyword pages are clean, easy-to-read and practical. Just simplified.

I bet that these keyword sites will be the newest buzz on the web advertising scene and that people who get in early and hang up their own keyword site can make the big money. Keep in mind the prosperity of the pixel ad pages.

Improving your Targeted Keywords List

Most Webmasters only think of their main keywords once the term, 'targeted keywords' come into their mind. More often than not, we only target our main keywords and forgetting the significance of another long-tail keywords. This is a major mistake which i have realized.

Every Webmasters should have a summary of the targeted keywords for their sites and keep expanding this list when they have done optimizing for a specific terms. There are many advantages for carrying this out. The best benefit is the fact that we are able to focus on less competitive keywords since they are much broader and more specific. It is definitely much harder to optimize for 'SEO services' than for 'Affordable SEO Services'.

There are two ways we are able to start to increase and expand our existing targeted keywords list. The first is to increase its depth, while the other may be the breadth.

To increase our current keywords depth, we are able to examine the Search Engine auto-complete feature. For example, you will notice other suggestions offered by Google if you were to key in 'earn money ' into the search box. The suggested options include 'earn money online' and 'earn money quickly'. They are keywords that you can target also it builds more depth into our current list.

An execllent example of increasing the depth of your keyword list is to use the internet keywords tool like the Overture and Free Wordtracker tool. These power tools help really by giving various other searches that help the Webmasters to help expand their keywords.

In terms of expanding the breadth of the keyword list, we should constantly take a look at our visitor logs and incoming links to investigate do you know the keywords that constantly brings in traffic. You'll be surprised at times to find out that some unexpected keywords are actually the main source for the traffic. Cpanel provides a very comprehensive list of referring keywords which is highly advisable to check our the logs provided by them.

To conclude, it is crucial to focus on on new set of keywords from time to time as this will even help you to attract a new crowd. Focusing on much specific keywords from the start also make your optimization effort much easier.

Keywords - Content and Copywriting

Today WebPages must compete for survival much like animals within the wild. Natural selection isn’t just a concept limited to Mother Nature. Even just in the world of cyberspace there's a “law from the jungle”. Search engine optimization or (SEO) lies at the core of the law. Many skills must be mastered to rise to the top. Three important ones are keywords, content and copywriting. Let’s begin with the very first from the three.

Keywords are extremely important because they behave as a marker for search engines like google. Keywords can be put anywhere on a website. Besides being noticed they must be carefully selected. You must be certain to choose keywords that aren't only relevant to your site but also which are likely to be used by those who are searching for what's in your site. A number of things should be taken into consideration. Variations in spelling from the keywords in addition to spelling errors can conceivably drive traffic towards your website. The hyperlinks inside your site are a vitally important spot to place keywords because not only will they be noticed by search engines however they will even direct individuals to the other pages in your site thus upping your ranking.

Submissions are the second factor here. Past the obvious proven fact that this content of your site is what individuals are likely to read once they reach your site the content is the larger aspect of keywords. The keywords could be the specific point that a search may target but the improve your content both in amount but quality the easier it will likely be to put you keywords. Imbedding keywords in submissions are one method to have them spotted by search engines like google but good content will force you to have good keywords. Because it is considered the best way to hide something is in plain sight.

To higher facilitate using these factors you must understand copyright concepts. Certain things can be copyrighted and some things can’t. Slogans, titles, names and related items can’t be copyrighted although titles could be trademarked. One important thing to bear in mind is how you use something. The context of how you use a word or phrase or what have you can violate a copyright or not. Copyright in many areas is tricky so be careful. Things developed by the government are free domain as well as donated items or things people give permission to make use of by others for any purpose.

Discover the rules before you decide to play the game.

Friday, August 12, 2011

How Important Are Relevant Keywords


We have all heard of them “keywords” but what are they really, the easiest method to place it is, what's the word or phrase individuals will put into the search engine to locate your site. After you have decided on what keyword you want to use. The easiest method to decide on what keyword to optimise your website for is to use a keyword selector tool put in your phrase or keyword and it'll mention a summary of keywords and just how many times those keywords were searched for inside the month. In case your keyword was searched a lot meaning in the thousands and thousands of that time period i quickly would suggest you look down the list and discover an expression similar although not searched just as much. The reason behind this is that there would be a lot of websites optimised for your keyword.

Your keyword
should be inside your meta tags of your website. Should you open up your website and go to view and click on source you will see a great deal of writing and if you read it from the top you will notice meta name=”keyword” content etc this is where your keywords happen to be placed for the website. You can change your keywords by logging into your internet hosting panel and changing these phones become more consistent with your selected keyword or phrases. You have to then optimize your website which means that your keyword can be found in your website as you could be penalized through the search engines if you have a keyword or phrase which isn't anywhere on your website.

Keywords
are very important they assist the various search engines to recognize your site for searchers. You have to optimise your site for your chosen keyword. I personally use a high 10 optimiser for my site to ensure that I can get within the top 10 sites for my chosen keywords.
It is important to note that you need to optimise your site and have keywords inserted correctly before you submit to the search engines. The various search engines will re look at your site but it might take 30 days to allow them to return to your website so make sure it is optimised before you decide to submit. It is also vital that you make sure you have content on your website which has your keywords baked into it. It could be articles or items for sale, links or pictures.
Another important note is the fact that engines like google read your website from top left to right bottom so try and ensure your keyword can be used within the upper left hand corner and the bottom right hand side of the page.

How to Choose the Best Keywords for Your Site


 
 
 
 
 
Keywords play a great role in how popular (or unpopular) your website is online. Listed here are three steps for using and picking keywords for internet marketing purposes.
Your website visitors are your business’ lifeblood. It is therefore crucial that you employ all possible measures to be able to improve your web site traffic. One way to increase traffic is through seo or SEO.
The important thing to SEO would be to select the right keywords that would drive targeted traffic to your website. The idea is to buy visitors who're more likely to be persuaded to become your visitors. Therefore, it is crucial that you simply find the correct keywords in order to get your target or your niche market.
Search engines are practically driven by an incredible number of keywords, so there's a great requirement for you to identify only the relevant keywords that you would need to make your site highly relevant to your intended audience. Here are some important points you need to look into determining the keywords that will get you noticed by your niche market.
Step 1: Study the competition
It is possible to room for additional? There's a requirement for you determine if your niche has a room for another competitor and another website. A specific niche might be saturated with too many websites and businesses endorsing many that, inadvertently, you'd always rank poorly in search engines queries.

Studying
your competition and your niche size is extremely important to find the best keywords. Unless you are managing a well-established website or blog, you need to avoid keywords with high rate of search. Most likely, these keywords are utilized by a great number of the competitors. It will likely be very difficult that you should rank high searching results.
You should, therefore, carefully examine and study your keywords before anything else. This is very important since your keywords would determine your ability to succeed in your advertising campaign.
In the event that your niche is definitely saturated, your option is to use more specific keywords. You have to avoid general keywords, and instead, break the general keywords down. The thing would be to choose keywords which have a minimal amount of competition.
Step 2: Research your keywords

Determine
the options of your keywords for the niche. The goal is to find the most pertinent keywords - pertinent to your business and your niche. This is vitally important to get your target market.
If your keywords are relevant to your market, odds are high that by optimizing your website for these keywords (through SEO), your niche will find your website and search engines will credit your site with higher ranking.

However,
let me reiterate once more that it's important too that you simply find keywords which are great, which may make your website stay ahead of all other similar websites.
Step 3: Take time in selecting your keywords
Keywords are very important towards the success of your website. You should take time to consider and choose the keywords that you should use in order to optimize for the search engines like google.

Check and test keywords using
search engines. Google’s keyword tool is especially helpful in checking out your competition for keywords. You will get a concept on what keywords are oversaturated, and what keywords will possibly help your website stick out and rank higher in search engine queries.